Let’s Talk Influencers
in the Creator Economy

With more content creators than ever before, how do you find the right influencer for your brand? On June 29, we’re diving back into the world of influencer marketing to share what’s changed since 2021 as well as tips for building better, more valuable partnerships with content creators.

You want to work with influencers. Should they want to work with you?

Nowadays, content creators know their value, and that means building authentic, mutually beneficial partnerships is more vital than ever. In this live webinar event, we’ll help you navigate the changing influencer marketing landscape by answering questions like:

What are the benefits and challenges of partnering with content creators?
What should you look for in an influencer partner?
What’s the difference between a content creator and an influencer?
How do you establish trust between an influencer and a brand?
Should your brand partner with pet influencers?
What do content creators look for in their brand partnerships?

Claim your (virtual) seat!

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Thomas Broadus – Director of Digital Content & Strategy Thomas leads Infinity’s digital, web, SEO, and social teams as they develop results-driven content for a wide range of industries, including healthcare, financial, B2B, and B2C clients. With more than 17 years of experience managing social media for clients, Thomas supports Infinity’s social team in developing digital strategies for influencer campaigns. On top of being Infinity’s go-to digital problem solver, Thomas is a thought leader and highly decorated speaker on the topics of media and marketing technologies.

Madison Warner – Social Media Specialist If you’re looking for someone who knows a thing or two about likes, shares, saves, follows, and the power of influence — you’re in luck. Madison has a passion for great content (and the people that make it), an eye for what’s trending, and a knack for collaborating on like- and subscribe-worthy projects. As a social media specialist, Madison is responsible for managing our clients’ social channels and influencer campaigns — from vetting content creators and monitoring campaigns to planning and developing content herself.

What are the content creators saying?

We sat down with experts in the influencer space (and one dog mom) to get their takes on the creator economy and how things are changing in the world of influencer marketing.