Want to learn how to use streaming TV to grow your business? Then join us every Tuesday in August at 2 PM ET. From OTT to CTV, our experts are breaking down all the platform basics you need to save money, target more efficiently, and reach more potential customers than ever before. You don’t want to miss this!
It’s no big secret: Cable subscriptions are decreasing, and streaming subscriptions are on the rise. With more viewing options than ever, traditional tactics like buying commercial time slots to target your audience simply don’t cut it anymore. Now, it’s all about smart targeting to make sure your ads get in front of the right customer, at the right time, no matter where they’re watching.
In our August Let’s Talk series, our SVP of client services and our director of digital strategy came together to share their thoughts on streaming TV and answer questions like:
• What exactly is streaming TV, OTT, and CTV?
• What should I budget for a streaming TV commercial buy?
• How can I make sure my ads reach the right people?
• How do I decide which streaming channels to use?